Privacy Policy

Last updated: November 2025

1. Introduction

Fractis Studios (“we”, “us”, “our”) is a creative studio operating from Pretoria, South Africa, at the domain fractis studios.com. We are committed to protecting your personal information in accordance with the Protection of Personal Information Act 4 of 2013 (POPIA) and, where applicable, the European Union’s General Data Protection Regulation (GDPR) and other relevant international privacy frameworks.

This policy explains what personal information we collect, why we collect it, how we use it, and what your rights are in relation to it. By using our website or submitting information to us, you acknowledge this policy.

 

2. Who This Policy Applies To

This policy applies to:

  • Prospective and current clients who contact us via our website
  • Individuals applying to join the Fractis collective or talent network
  • Any person who subscribes to our newsletter or communications
  • Visitors to fractisstudios.com.

     

3. What Personal Information We Collect

We collect personal information through the following channels:

Contact and enquiry forms — name, email address, phone number (if provided), company name (if applicable), and the content of your message.

Talent and collective applications — name, email address, portfolio links, skills, and any additional information you voluntarily provide.

Newsletter subscription — name and email address.

Website analytics — through Google Analytics, we collect anonymised data including IP address (truncated), browser type, device type, pages visited, time on site, and referral source. This data does not directly identify you.

Cookies — our website uses cookies to support site functionality and analytics. See Section 9 for full details.

We do not collect sensitive personal information as defined under POPIA (such as race, health, religious beliefs, or financial account details) and we do not collect information from persons under the age of 18 knowingly or intentionally.

 

4. Why We Collect Your Information (Lawful Basis)

We collect and process your personal information for the following purposes:

  • To respond to project enquiries and assess potential collaboration
  • To evaluate applications from individuals wishing to join our collective
  • To send newsletters and studio updates to subscribers who have opted in
  • To improve our website and user experience through anonymised analytics
  • To comply with any applicable legal obligations

Under POPIA, our lawful basis for processing is your consent (where you have submitted a form or subscribed) and legitimate interest (in operating and improving our business). Under GDPR, for international visitors, we rely on consent and legitimate interests as our lawful bases.

We do not use your personal information for automated decision-making or profiling.

 

5. How We Use and Store Your Information

Your personal information is used solely for the business purposes described in Section 4. It is handled confidentially and is accessible only to Fractis Studios staff and, where applicable, trusted members of the Fractis collective who are directly involved in assessing your enquiry or application.

We do not sell, rent, trade, or otherwise disclose your personal information to third parties for marketing or commercial purposes.

Your information may be shared with the following categories of third-party service providers, solely to operate our business:

  • Google LLC — for website analytics (Google Analytics) and potentially email infrastructure. Google may process data outside South Africa; where this occurs it is subject to Google’s standard contractual clauses and privacy framework.
  • Email and hosting providers — used to receive and store form submissions and newsletter data, operating under appropriate data processing agreements.

Where data is transferred outside South Africa, we take reasonable steps to ensure it is afforded a comparable level of protection consistent with POPIA’s requirements for cross-border transfers.

 

6. How Long We Keep Your Information

We retain your personal information only for as long as is necessary for the purpose for which it was collected:

  • Enquiry and contact form submissions — retained for up to 24 months, after which they are securely deleted unless an active business relationship exists.
  • Talent and collective applications — retained for up to 12 months from submission. If you join the collective, information is retained for the duration of your engagement and a reasonable period thereafter.
  • Newsletter subscriptions — retained until you unsubscribe, after which your details are removed within 30 days.
  • Analytics data — retained in anonymised form in line with Google Analytics’ default retention settings (up to 26 months).

 

7. Your Rights

Regardless of where you are located, we respect your rights in relation to your personal information.

Under POPIA (South African data subjects):

  • The right to be notified that your information is being collected
  • The right to access your personal information held by us
  • The right to request correction of inaccurate or incomplete information
  • The right to request deletion of your information
  • The right to object to the processing of your information
  • The right to lodge a complaint with the Information Regulator of South Africa

Under GDPR (EU/UK and international data subjects):

  • All rights listed above, plus the right to data portability
  • The right to withdraw consent at any time without affecting prior processing
  • The right to lodge a complaint with your local supervisory authority

To exercise any of these rights, please contact us at the details provided in Section 11. We will respond within 30 days as required under POPIA, or within the timeframes required by applicable international law.

 

8. Security

We take reasonable technical and organisational measures to protect your personal information against unauthorised access, loss, misuse, or alteration. These include access controls limiting who within our studio can view submitted data, and the use of reputable third-party platforms with their own security standards.

No method of transmission over the internet is completely secure. While we strive to protect your information, we cannot guarantee absolute security and encourage you to contact us promptly if you have any concerns.

In the event of a data breach that poses a risk to your rights, we will notify affected individuals and the Information Regulator as required under POPIA.

 

9. Cookies

Our website uses the following categories of cookies:

Strictly necessary cookies — required for the website to function. These cannot be disabled.

Analytics cookies — placed by Google Analytics to help us understand how visitors use our site. These are anonymised and do not identify you personally. You may opt out via your browser settings or through Google’s opt-out tools.

Preference cookies — used to remember settings such as your selected theme on our site.

You can manage or disable cookies through your browser settings at any time. Disabling analytics cookies will not affect your ability to use the site.

 

10. Newsletter and Communications

If you subscribe to our newsletter, you consent to receiving periodic communications from Fractis Studios relating to our work, services, and studio updates. Every newsletter includes an unsubscribe link. You may also unsubscribe at any time by contacting us directly. We do not send unsolicited commercial communications.

 

11. Contact and Complaints

For any privacy-related queries, requests, or complaints, please contact us at:

Fractis Studios Pretoria, South Africa Email: info@fractisstudios.com

If you are a South African resident and believe we have not handled your information lawfully, you have the right to lodge a complaint with the Information Regulator of South Africa: Website: www.inforegulator.org.za Email: inforeg@justice.gov.za

 

12. Changes to This Policy

We may update this policy from time to time to reflect changes in our practices or legal obligations. The “last updated” date at the top of this page will reflect any revisions. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.