Terms & Conditions
Last updated: November 2025
1. Introduction
This Cookie Policy explains how Fractis Studios (“we”, “us”, “our”), operating from Pretoria, South Africa, uses cookies on fractisstudios.com (“the Site”). It should be read alongside our Privacy Policy, which provides broader context on how we handle personal information.
By clicking “Accept All” on our cookie banner, you consent to the use of analytics cookies as described in this policy. Essential cookies are always active as they are necessary for the Site to function.
2. What Are Cookies
Cookies are small text files placed on your device when you visit a website. They allow the site to recognise your device on subsequent visits and remember certain information about your preferences or behaviour. Cookies do not contain executable code and cannot access other information stored on your device.
Cookies can be first-party, meaning they are set directly by us, or third-party, meaning they are set by an external service operating on our site. They can also be session cookies, which expire when you close your browser, or persistent cookies, which remain on your device for a set period.
3. Cookies We Use
We currently use two categories of cookies on fractisstudios.com.
3.1 Theme Cookies
We currently use two categories of cookies on fractisstudios.com.
Essential cookies are strictly necessary for the Site to operate. They cannot be disabled as the Site would not function correctly without them. They do not collect any information that could be used to identify or track you for marketing purposes.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
fractis_theme | Fractis Studios | Stores your selected site theme preference so it persists across pages and visits | 1 year |
fractis_cookie_consent | Fractis Studios | Stores your cookie consent choice so the banner does not reappear on every page | 1 year |
These cookies are first-party and do not transmit data to any third party.
3.1 Regular Cookies
Essential
Essential cookies enable basic functions and are necessary for the proper function of the website.
| Name | Description | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Comments
These cookies are needed for adding comments on this website.
| Name | Description | Duration |
|---|---|---|
| comment_author | Used to track the user across multiple sessions. | Session |
| comment_author_email | Used to track the user across multiple sessions. | Session |
| comment_author_url | Used to track the user across multiple sessions. | Session |
Statistics
Statistics cookies collect information anonymously. This information helps us understand how visitors use our website.
Google Analytics
Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Learn more| Name | Description | Duration |
|---|---|---|
| _gac_ | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | 90 days |
| __utma | ID used to identify users and sessions | 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | End of session (browser) |
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A / B or Multivariate test. | 18 months |
| _ga | ID used to identify users | 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | 30 seconds |
| _ga_ | ID used to identify users | 2 years |
| _gid | ID used to identify users for 24 hours after last activity | 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | 1 minute |
4. Cookies We Do Not Use
For clarity, Fractis Studios does not use:
- Advertising or targeting cookies
- Social media tracking cookies
- Fingerprinting or cross-site tracking technologies
- Any cookies that build profiles for commercial third-party use
5. Managing Your Cookie Preferences
You have several options for controlling cookies:
Via our banner: When you first visit the Site, you can accept all cookies, reject analytics cookies, or open the preferences panel to make a granular choice. You can change your preference at any time by clearing your browser cookies and revisiting the Site, which will re-trigger the banner.
Via your browser: All major browsers allow you to view, manage, and delete cookies through their settings. The links below provide guidance for common browsers:
- Chrome: support.google.com/chrome/answer/95647
- Firefox: support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Safari: support.apple.com/guide/safari/manage-cookies
- Edge: support.microsoft.com/microsoft-edge/delete-cookies
Please note that disabling cookies through your browser may affect functionality on other websites you visit.
Via Google’s opt-out tool: You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-out Browser Add-on, available at tools.google.com/dlpage/gaoptout.
6. Your Rights
As a South African resident, you have rights under POPIA regarding personal information processed through cookies, including the right to access, correct, or request deletion of that information. Visitors from the EU or UK have equivalent rights under GDPR.
To exercise these rights or raise any concern, please contact us as set out in Section 7.
7. Changes to This Policy
We will update this policy if we introduce new cookies or change how existing ones are used. The “last updated” date at the top reflects the most recent revision. We encourage you to check this page periodically, particularly if you have previously given or withheld consent.
8. Contact
For questions or concerns about our use of cookies, please contact:
Fractis Studios Pretoria, South Africa Email: info@fractisstudios.com